How Much Does CRM Data Hygiene Cost? (Real Prices, 2026)
The short answer
CRM cleaning costs vary significantly depending on contact volume and service level:
- From €290/month with Epure Starter — data hygiene, deduplication, and a live CRM health dashboard
- €690/month with Epure+ — all modules, including lead scoring, win-back, and lost-deal recycling
- €3,000+/month with a traditional RevOps agency (3–6 month minimum engagement)
- €55,000–€85,000/year for an in-house RevOps hire (before employer costs)
All processing happens on a copy of your database — your live CRM is never touched, so there's zero risk during the operation.
Why CRM cleaning costs vary so much
Price depends on four main factors, regardless of the provider:
| Factor | Price impact |
|---|---|
| Contact volume | Larger databases require more compute for deduplication and scoring |
| Source CRM | HubSpot, Salesforce, and Brevo have different schemas; raw SQL/PostgreSQL exports need more structuring |
| Duplication / staleness rate | A database that's never been cleaned costs more to fix than one maintained regularly |
| Frequency | Monthly monitoring costs more in total than a one-off cleanup, but data degrades within months without continuous hygiene |
Epure pricing breakdown
Epure offers two monthly plans, paid one month at a time with no automatic renewal:
Starter — €290/month
For SMBs that want clean, trusted data and a baseline level of visibility.
- Live CRM Health Dashboard (continuous data quality score)
- Duplicate detection & merging
Epure+ — €690/month
For teams that want to turn data hygiene into a direct revenue lever.
Everything in Starter, plus:
- Lead Scoring
- Win-back lists (dormant contacts → qualified pipeline)
- Champion Tracker (follow your best accounts)
- Closed-Lost Recycler (resurface lost deals)
Real-world example
For a 15,000-contact HubSpot database with ~20% duplicates and a significant share of stale emails, Epure Starter is usually enough to clean the data and set up ongoing monitoring. Once there's a commercial win-back objective, Epure+ becomes the right call.
What the alternatives actually cost
A traditional RevOps agency
Generalist RevOps agencies start at €3,000/month with a minimum 3–6 month engagement.
An in-house RevOps hire
Hiring a RevOps profile in France costs between €55,000 and €85,000 per year, before employer taxes.
Standalone cleanup tools
Tools like Dropcontact, WinPure, or Datablist clean and deduplicate effectively, but don't offer scoring, win-back automation, or pipeline-focused tracking.
Why cleaning happens on a copy of your database
Unlike direct intervention on your live CRM, Epure works on a copy of your data:
- Zero service interruption during processing
- No risk of breaking existing automations or workflows
- You review and validate changes before they're applied back to your real CRM
FAQ
Is CRM cleaning billed hourly or as a flat fee?
Each month of Epure access has a fixed price (€290 or €690), with no hourly billing or automatic renewal.
Does the price depend on the number of contacts in my CRM?
Pricing is flat per plan — volume tiers are listed on the pricing page.
How long does a CRM cleanup take?
The first scan is ready within 24 hours. Continuous monitoring runs in real time from there.
Does it work with my current CRM?
Epure connects to any CRM with a REST API: HubSpot, Salesforce, Pipedrive, Brevo, and more.
Can I change plans later?
Yes — no commitment, upgrade or downgrade anytime.
Want to know what your database is actually worth before choosing a plan? Book a free CRM audit →